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Hugocreate

HUGO Create is a global design contest from HUGO fragrances
by HUGO BOSS. The contest is open to people of all skill levels. Professionals, students and design-enthusiasts: this is your opportunity to show the world your ideas and skills.

10 winners are selected each round. Each winner receives $500 cash. In each round, one winner gets published in i-D, a prestigious international urban magazine, and some designs will be selected to be painted on New York walls during the month of September.

We are really looking forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the current design theme.

So fire up your creative minds and draw, scan, create a digital collage, vectorize… It’s up to you.

How it works

Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle.
The top 10 designs in each round will be awarded with a cash
prize of 500 US-$. The winning design in each round will also
be published in a well-known design magazine.

All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations.
The HUGO Create challenge is open to entrants over 18 years old.
Each entrant is allowed to submit a maximum of 5 proposals
per round and can only receive one jury selected prize per round.
Entering the HUGO Create challenge is free of charge.

Creative task

Design an advertising poster inspired by and featuring the HUGO Man Bottle.
If needed, the HUGO Generator can help you to create your design.

Jury evaluation criteria

After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.

Formats

All proposals must be submitted electronically as a JPG file of 500Kb or less.

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